“The great strength of Forelight is its ability to save a significant amount of time, especially when dealing with a large number of interviews.”
Arnold Lépineux
Product Designer @ IAD Group
About IAD
IAD is one of France’s largest real estate networks, known for its innovative model of independent commercial agents. Since its founding in 2008, IAD has rapidly grown into a pioneering unicorn in the real estate industry. With a strong network of agents and a presence across France, IAD leads the market by offering clients seamless and efficient property transactions, backed by cutting-edge technology and exceptional customer service.
The Challenge
IAD's Product Design team faced a significant challenge when conducting user experience research for their online platform across the European market.
Key challenges included:
Language Diversity
Interviews were conducted in several languages, making it difficult to efficiently analyze and compare insights.
Volume of Data
With a large number of interviews to review, it became increasingly difficult to quickly extract and synthesize actionable insights.
Time Constraints
The team needed a way to streamline the analysis process without sacrificing quality or accuracy.
The team sought a solution to save time, unify processes, and ensure data-driven decisions that supported their fast-paced product development.
The Results
By using Forelight.ai, IAD was able to significantly reduce the time spent on manually translating interviews, extracting facts, and analyzing data.
Time Efficiency
The team was able to save hours on tasks like translation and fact extraction, allowing them to focus more on actionable insights.
Improved Accuracy
The AI-driven features helped ensure that the insights gathered were relevant and aligned with the team’s objectives.
Faster Decision-Making
With streamlined processes, IAD was able to make faster, more informed decisions for their platform's design and user experience.
Accelerating Product Lifecycle Velocity
Forelight helped IAD enhance their product development process by drastically reducing the time required for research and insight generation. The AI Companion streamlined workflows by automating tasks like translation and data extraction while providing clear, actionable insights. This allowed IAD to iterate faster and make customer-driven decisions more efficiently, ultimately improving their online platform's user experience.
