Making deep customer understanding accessible

We believe that empowering companies to craft exceptional experiences makes the world a better place.

The finest creations and innovations originate from a profound understanding of people, their needs, and their aspirations.
Unique insights that lead to creating value for customers and businesses, can only come from well-designed, in-depth conversations with target audiences.
At Forelight, we are committed to making this happen on a large scale with unparalleled quality.

We believe that empowering companies to craft exceptional experiences makes the world a better place.

The finest creations and innovations originate from a profound understanding of people, their needs, and their aspirations.
Unique insights that lead to creating value for customers and businesses, can only come from well-designed, in-depth conversations with target audiences.
At Forelight, we are committed to making this happen on a large scale with unparalleled quality.

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AI Analysis

AI Moderation

Pricing

Blog

About us

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Get started

Our vision

"We created Forelight out of our firsthand experience with the challenges companies face in conducting qualitative market research. We observed countless Marketing, Product, and Innovation professionals abandoning customer conversations due to the lengthy, complex, and expensive nature that often limits access to large corporations.

Our mission is to drive change by democratizing access to high-quality qualitative research methodologies. Forelight combines human expertise, advanced technology, and AI to empower every brand to engage with their target audience effectively. We're dedicated to enabling insights-driven decisions."

"We created Forelight out of our firsthand experience with the challenges companies face in conducting qualitative market research. We observed countless Marketing, Product, and Innovation professionals abandoning customer conversations due to the lengthy, complex, and expensive nature that often limits access to large corporations.

Our mission is to drive change by democratizing access to high-quality qualitative research methodologies. Forelight combines human expertise, advanced technology, and AI to empower every brand to engage with their target audience effectively. We're dedicated to enabling insights-driven decisions."

Amel Mechalikh

CEO Forelight

Our values

Excellence 🌟

Strive for excellence in everything we do. We uphold high standards, continuously improve, and deliver exceptional quality without compromise.

Candor 🗣️

Embrace honesty and transparency in all communications. We value open dialogue, constructive feedback, and straightforwardness in our interactions.

Customer Centricity 🤝

We live by our commitment to our customers. Their success is our success, and we go above and beyond to understand their needs, exceed expectations, and deliver on our promises.

Ambition 🚀

Think big and aim for extraordinary achievements. We set ambitious goals, push boundaries, and relentlessly pursue innovation and growth. Mediocrity is never an option.

Passion ❤️

Channel your passion into creating something remarkable together. We fuel our work with enthusiasm, dedication, and a deep belief in our mission. Our energy drives us to make a meaningful impact every day.