The holiday season is just around the corner, and it’s that time of year to celebrate the people who have improved your personal and professional life. One of the driving forces of a successful business is market research, so why not appreciate the qualitative researchers in your life with a thoughful and creative gift? Whether you’re trying to find the right gift for a market research freelancer or you’re a freelancer simply passing this list along as a suggestion, you’ve come to the perfect place.

1. Portable monitor

Need to multitask? A portable monitor allows one to have one screen open to listen to interviews and the other to take notes. This way, market researchers can better analyze and condense your thoughts without sacrificing their time.

A portable monitor also helps with researching on the go. One can easily take your monitor with them when traveling, allowing researchers to transport their findings to virtually anywhere. This ranges from simply working from a coffee shop to traveling across the country!

2. Desk Chair

Being a market researcher often means working long hours from home, especially for freelancers. This means that market researchers need a good chair to sit and work in. A high-quality desk chair can help improve posture, lessen back pains, and provide comfort in the long run.

By giving a market researcher a desk chair, you’re also investing in their productivity. Staying comfortable allows a market researcher to minimize unwanted distractions and stay focused on their work.

3. Personalized Journal

Notetaking is one of the most important aspects of qual market research. To know the gritty details of consumer insights, notetaking is essential. Naturally, one of the most perfect gifts is a notebook. With specific sections for reflections or insights, a personalized notebook can allow a market researcher to evaluate data more accurately. By monogramming the notebook with their name or business name, it would add a personal touch that makes the gift even more special.

4. Laptop Case

Market researchers love their laptops, a hub for all of their important data and observations. Why not get them an accessory that keep all of their hard work secure? A good laptop case can make the difference between a successful workday and a stressful situation if their device gets damaged or scratched. Ensure that the laptop case is thick enough to be protective but slim enough to fit into a backpack pocket.

5. Forelight AI Subscription

Last but certainly not least, having an AI subscription would help with generating baseline consumer trends and values. Forelight AI allows qual researchers to have their interviews transcribed. Then, the AI can provide insights faster than ever, using quotes from the interviews to back up their evidence. This gift would be perfect for speeding up research processes, allowing the AI to sift through the large amounts of data to assist with creating qualitative solutions that align with research briefs.